Articles

Every journey has a story behind it. Here is the story behind mine! My urge to make healthier and more sustainable choices for my family and myself was synchronous with my passion for the environment. The Parama journey has enabled me to extend my learnings about the richness of Ayurveda and Indian traditions, and nature’s nourishing touch for the benefit of others. And it...

 Our heartfelt and respectful pranaams to Sangeeta Kalanidhi Smt R Vedavalli, the first person who had got relief from severe pains and stiffness due to arthritis with the Zingiber Body Oil, formulated specially for her. She encouraged us to start making them for others too who might have similar problems. With her blessings, we embarked on this journey to bring the benefits of ancient...

Despite being aware of the multiple benefits of Turmeric for beauty and skin health, we hesitate to use it because of the characteristic yellow stain that it leaves behind. Curious to know how we managed to formulate a non-staining Turmeric-based oil?  Come, we’ll let you in on our secret……

Moisturisers are something we are all familiar with. Many of us have been using them most of our lives. And they are (or should be if they aren't already!) an important part of your daily skin care routine. Let us help you understand why you need them and which ones to choose.

Sometimes, choosing the right skincare products to tackle the multiple issues faced by your skin at various stages of your life under different physical and environmental conditions can be quite a confusing and daunting task. Parama helps you choose.....

The use of nanoparticles in cosmetic products has grown rapidly with advance in nanotechnology with very little understanding on how they impact our bodies and the environment. Click the link to learn about nanotechnology and why you should be concerned about it. 

Come winters and most of us start dreading the woes of dehydrated and itchy skin, dry and flaky scalp and cracked lips and heels. But fret not, help is at hand! Most of these issues can be tackled easily by following a healthy diet, a regular skincare routine and using the appropriate skincare products. 

Lohri, Makar Sankranti, Bihu and Pongal mark the end of the harvest season, and are one of the few festivals in India based on the movement of the sun. These festivals fall in the Winter Season or Shishir, marked by cold weather and dry winds, and just before the days start getting longer, marking the changeover period from Shishir to Basant (spring).  The Ayurveda...