Articles

Parama Naturals - Development Support Team (DST) reviving livelihoods of urban community women through enabling a digital presence and market linkages to light up the lives of others too!!

A sneak peek into my quick daily skincare ritual which is inspired by the 'Drip Irrigation' technique--an efficient and sustainable way to provide optimal hydration and nourishment to my skin with minimal effort consistently.

Despite being a time-tested, ancient beauty and skin care preparation prescribed by Ayurveda, the Haldi Ubtan is slowly losing its popularity as it is perceived to be a time-consuming and messy affair and people are unable to fit it into their fast-paced lifestyle. Parama Naturals revives this dying tradition and brings you the benefits of haldi ubtan in a modern, convenient format which is...

Ayurveda recommends Abhyanga or oil massage as a daily practice (Dinacharya) for moisturising the skin and limiting the harmful effects of weather or slow down the ageing process of the skin. However, it is tough to fit in a relaxing massage everyday into our busy schedules. We are here to help you create your personalized skin care routine based on the core principles of Ayurveda and with...

Skin protects our body. When the skin is dry, it indicates less moisture or fats/lipids holding the cells together. It weakens the skin barrier and allows germs and other allergens or irritants to enter the skin. So one needs to replenish the skin’s natural oils which trap water and prevents the loss of moisture.

COVID-19 has had an unprecedented impact on most people! Physically, financially, mentally, emotionally. Despite personal, professional and societal issues, it has been so heart-warming to see so many people and organisations collaborating in various ways…small acts of kindness to health and other workers supporting round-the-clock to mega logistics and infrastructure creation….some at the front end, some from behind the scenes…“When the going gets tough, the...

In our series of blogs on the ingredients of the Parama Naturals range, we introduce you to the essential components in our products—why we chose them, their benefits and uses and how you can incorporate them into your daily lives to lead healthier lives. In this blog, we showcase our hero ingredient-- Haldi or Turmeric--and introduce you to its inherent natural goodness.  

With the ever-increasing pace of life, we've got more dependent on products bought conveniently off the shelf without stopping to think about the ingredients. Here, I share with you my experience with reading labels and how that turned out to be a eye-opener.