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Indulge in self-love and self-care everyday with a special 2-minute I-routine by Parama Naturals, with I-care at its core.

A New Year. Resolutions to stay healthy, happy & prosperous during the year and create plans of self care to ensure that they will happen. Winter. The coldest season in the northern hemisphere. Dry weather. Cold winds. Misty mornings. Foggy days. All at once! In India, which follows the 6 season pattern, Shishir Ritu or the late winter falls immediately after Hemant, or the...

Find out how Diwali, with its customs and events, helps us get started on a journey of self-care and wellness, during the pre-winter season and then all-year around.

When one does a deep dive into Indian culture, one can see how scientifically designed our society has been in weaving foods, culture, leisure activities, daily routines for overall health and well-being. These were often woven into religious or traditional customs so that the benefits reached even the most ignorant of the masses. Unfortunately, in recent times, many of these have disappeared from mainstream...

Finding unique, thoughtful and sustainable gifts for personal occasions or corporate gifting for festivals like Diwali is no longer a tough chore. Gift your friends, family and business associates with Parama Naturals' premium sustainable and meaningful skincare and wellness gift collections, which are sure to make them go "Wow!" Read on to find your all your gifting solutions here. 

Turmeric is an essential part of all Hindu religious rituals and festivals, including Gauri-Ganesh celebrated in Bhadrapad, the sixth month of the Hindu calendar. So what makes Turmeric so special? What is it that makes it such an important part of our rituals? Find out in this blog.

Learn all about Ayurvedic oil massage for pregnant women--its advantages and the proper way to go about it. Also find tips to fight skin issues like Stretch marks, hormonal acne and pigmentation during pregnancy to get that luminous mom-to-be glow!

Monsoons are the perfect time to enjoy the pleasant weather with a cup of hot masala chai and pakodas (deep-fried fritters), steaming hot momos, or a roasted bhutta (corn on the cob). And yet, this weather brings with it a spate of unwelcome guests in the form of infections like diarrhea, dysentery, cold, fungal and bacterial infections, etc. ruining the mood for you. There's...