Articles » INGREDIENTS

Discover the significance of turmeric in Indian festivals like Gudi Padwa and Ugadi. From decorating bamboo sticks to making sweet flatbreads Puran Poli, Ugadi Pachadi or Haldi Ubtan, turmeric is a staple ingredient used to symbolize good luck, prosperity, and positivity. The Ayurvedic paste, Haldi Ubtan, is applied to the skin during Gudi Padwa celebrations to brighten and heal the skin, while the bitter...

When one does a deep dive into Indian culture, one can see how scientifically designed our society has been in weaving foods, culture, leisure activities, daily routines for overall health and well-being. These were often woven into religious or traditional customs so that the benefits reached even the most ignorant of the masses. Unfortunately, in recent times, many of these have disappeared from mainstream...

Turmeric is an essential part of all Hindu religious rituals and festivals, including Gauri-Ganesh celebrated in Bhadrapad, the sixth month of the Hindu calendar. So what makes Turmeric so special? What is it that makes it such an important part of our rituals? Find out in this blog.

Many skincare chemicals affect people's health. Allergies in the short term (rashes, asthma) to endocrine dysfunctions (PCOS, thyroid) in the medium term and even cancer (breast cancer, skin cancer) in the long term. Read about 3 common ingredients in skincare products and their harmful effects on women's health. These effects are often discovered only when it is too late - late in life with cancer, or...

Geeta Prakash, Founder and CEO of Parama Naturals, talks about the importance of Reading and Understanding product labels at a webinar hosted by Ms. Sucheta Dalal and Moneylife Foundation.

A guide to 15 of the most toxic chemicals found in your skincare products.

Parama Naturals is committed to Sustainability--for the individual, the society and the planet. Learn how we make skincare that is safe and sustainable for all.

We use soaps multiple times a day—whether it is to take a bath, wash our hands, wash utensils or our clothes. It is a product which, though a necessary and important part of our daily grooming routine, is hardly something that we pay too much attention to. And yet, soaps come in contact with our skin so many times a day that they can...