Articles

During Summer season or Grishma Ritu, the blazing sun, heat, sweating, frequent bathing, eating mangoes can challenge our skin and bodies. Read tips to prevent and tackle common summer skincare problems, and also a daily summer skincare routine.

The global skincare industry is a multi-billion dollar industry that has a significant negative impact on people and the environment. Chemical-based skincare products, especially leave-on products like moisturizers and serums can cause a lot of harm to the people who use them like allergies, asthma, breathing problems, hormonal disruptions and even cancer. In addition, they cause pollution, harm aquatic life, contaminate soil and pollute...

Sleep is a vital aspect of our daily lives and is essential for maintaining good health. While the exact reasons why we need sleep are still being studied, there is no denying that sleep plays a crucial role in our physical and mental well-being. In this article, we will explore why sleep should be prioritized and how we can work on improving our sleep for better health...

Discover the significance of turmeric in Indian festivals like Gudi Padwa and Ugadi. From decorating bamboo sticks to making sweet flatbreads Puran Poli, Ugadi Pachadi or Haldi Ubtan, turmeric is a staple ingredient used to symbolize good luck, prosperity, and positivity. The Ayurvedic paste, Haldi Ubtan, is applied to the skin during Gudi Padwa celebrations to brighten and heal the skin, while the bitter...

In this blog, we will highlight some important natural skincare and wellness tips, in accordance with the Vasant Ritucharya (Ayurvedic Spring Seasonal Routine) to get a glowing skin and a healthy body.

Holi is an Indian festival celebrated by throwing colored powders and water, but it can harm the skin and hair. To prevent damage, here are some dos and don'ts before and after play. Oil your body, cover up, protect your eyes and lips, and prime and braid your hair, avoid synthetic colors and drink lots of fluids. After Holi, use gentle cleansers, vegetable oils,...

Parama brings back the magic of "nurturing" turmeric and nourishing oils to take care of your skin and health during pregnancy and post-partum, and also your baby's.  

In today's volatile, uncertain, complex and ambiguous times, the workplace and home are stressful. Hectic jobs, juggling roles, increasing responsibilities, money pressures, job security, strained relationships, polluted environment, reduced immunity, virulent diseases. Selfcare for moms is very important. Get self care ideas for busy corporate executives, self care ideas for caregivers, self care ideas for mothers, self care routine for skin, beauty selfcare routines, mental self...