Articles

The global skincare industry is a multi-billion dollar industry that has a significant negative impact on people and the environment. Chemical-based skincare products, especially leave-on products like moisturizers and serums can cause a lot of harm to the people who use them like allergies, asthma, breathing problems, hormonal disruptions and even cancer. In addition, they cause pollution, harm aquatic life, contaminate soil and pollute...

Sleep is a vital aspect of our daily lives and is essential for maintaining good health. While the exact reasons why we need sleep are still being studied, there is no denying that sleep plays a crucial role in our physical and mental well-being. In this article, we will explore why sleep should be prioritized and how we can work on improving our sleep for better health...

Discover the significance of turmeric in Indian festivals like Gudi Padwa and Ugadi. From decorating bamboo sticks to making sweet flatbreads Puran Poli, Ugadi Pachadi or Haldi Ubtan, turmeric is a staple ingredient used to symbolize good luck, prosperity, and positivity. The Ayurvedic paste, Haldi Ubtan, is applied to the skin during Gudi Padwa celebrations to brighten and heal the skin, while the bitter...

Holi is an Indian festival celebrated by throwing colored powders and water, but it can harm the skin and hair. To prevent damage, here are some dos and don'ts before and after play. Oil your body, cover up, protect your eyes and lips, and prime and braid your hair, avoid synthetic colors and drink lots of fluids. After Holi, use gentle cleansers, vegetable oils,...

Parama brings back the magic of "nurturing" turmeric and nourishing oils to take care of your skin and health during pregnancy and post-partum, and also your baby's.  

Winter wellness, the Ayurvedic way: Embrace glowing skin and holistic health during the cold, dry late winter months with 7 simple yet powerful routines inspired by Shishir late winter Ritucharya. Balance your body, nourish your skin, and thrive in harmony with nature's rhythm

By Sonia Mathur Your wedding is such an important day of your life and we know that you would like it to be nothing but perfect. Achieve your perfect bridal look with our simple, easy-to-follow natural pre-bridal skincare tips and glow with confidence on your wedding day.

Community is not just one more stakeholder, but the very purpose of business.” Jamshedji Tata, founder of the Tata Group After almost two and a half decades of diverse experience in Strategy, Business Planning and Finance, Sales, Marketing and Human Resources at organizations like Thermax, Tata Administrative Service (TAS), and Tata Motors, a few personal experiences related to health made me take a break from the corporate world....