5 days of Diwali 2024: How does Parama Symbolize Overall wellness?


5 days of Diwali 2024: One of the most common greetings to our loved ones is  wish you good health, wealth and happiness. Diwali is truly a festival that epitomizes all these, and so when we say, Happy Diwali, we are really wishing them overall wellness with good health, wealth & happiness.

Diwali falls sometime between October and November and celebrates the victory of good over evil, that of truth over falsehood, of light over darkness and knowledge over ignorance. Originally, a primarily Hindu festival, it is now a pan-India festival, celebrated with equal gusto by the Sikhs, the Jains and other communities. It is marked by house cleaning, re-painting, lighting of lamps (diyas), rangolis with flowers and colours, making and eating sweets and snacks. 

Though there are some differences in customs from one region to another, typically, Diwali is celebrated over 5 days, starting with Dhanteras. Some people start the festivities with going out to buy some items of gold or metal or worship Lord Dhanavantri (the Lord of Ayurveda), Kuber (the Lord of Wealth), Lakshmi (the Goddess of Wealth) or Yama (the Lord of Death). It is followed by Chhoti Diwali on Naraka Chaturdashi, Badi Diwali or Lakshmi Pujan, Padwa or New Year and Bhai Dooj or Bhau Beej.

Diwali is overall India's largest social festival, apart from the Navratri, Ganesh Festival & Holi. It celebrates the return of Lord Rama from exile. People celebrate with lighting lamps that illuminate, and by meeting and greeting each other, exchanging gifts of wellness and sweets. Overall a feeling of happiness pervades the air. 

Here's How Parama Symbolizes Wellness Over All 5 Days of Diwali

In this blog, let's specifically find out how the key 5 days of Diwali festival, its customs and events help us get started on a journey of self-care and wellness, especially during the pre-winter season and then all-year around. 

1st Day of Diwali, or Dhanteras

It is a reinforcement of the adage that no wealth in this world is greater than good health. On the auspicious day of Dhanteras, we invoke the blessings of Lord Dhanvantari, the God of Health and Long Life, the “founder of Ayurveda” and an avatar of Lord Vishnu along with Lakshmi, the Goddess of Wealth. 

Dhanvantari, Lord of Ayurveda, Indian Science of Health, Healing & Long Life, Dhante

Ayurveda literally translates to “science of long life”.
Ayurveda focuses on prevention rather than cure.
Ayurveda works on short-term cure while ensuring long-term good health.
Ayurveda focuses on the holistic well-being of the body and the mind.
Ayurvedic principles, if followed in daily living, even today, can lead to happy living!

Parama Naturals brings back the goodness of Ayurveda and its ancient traditions for modern lives through a range of daily essentials for skincare and wellness, to celebrate Ayurveda on a daily basis! 

Inspired by Ayurveda, backed by modern science, we bring for you skincare and wellness products that are produced with state-of-the-art technology while ensuring purity through high quality time-tested ingredients from trusted sources and efficacy through rich formulations post proven trials. The easy-to-use formats ensure that people can incorporate some of the daily Ayurvedic practices even in busy hectic schedules for overall wellness. So, on Dhanteras Day, one can buy Gold for the skin and also for the body--with Parama Naturals’ Turmeric-based products, you allow the ‘Golden spice’ to work its wonders on your body and mind, at both internal and external levels to illuminate your beauty and get a natural radiant glow to usher in the festivities and the winter months.

2nd day of Diwali, Chhoti Diwali or Naraka Chaturdashi

On this day, the demon Narakasura was killed by Lord Krishna and his consort Satyabhama (or as the legend goes in some parts of India, by Goddess Kali).
On returning after the killing, He takes a holy bath to cleanse himself.

Vishnu Naraka Chaturdashi Abhyanga Snana Chhoti Diwali
Symbolizing this ritual, it is customary, that on Naraka Chaturdashi, one rises early morning, to have an Abhyanga Snana, an oil bath and a skin cleansing routine with Ubtan or Uthna powder with turmeric, sandalwood and other herbs. This helps to exfoliate the dead skin cells and cleanse the impurities accumulated over the rainy months. It rejuvenates and moisturises the skin to get ready for the festive season and the oncoming dry winter months. This routine is also a part of the Hemant Dinacharya or Pre-Winter Daily Routine as prescribed in Ayurveda.

Parama Naturals has products for top-to-toe abhyanga. These oils are non-staining, non-greasy and quick absorbing. They can be used in lieu of mainstream moisturizers and leave-on serums, which are used post-shower. The oils spread easily on moist skin and are absorbed very easily when the pores are enlarged after a warm water shower. Else, they can be used like the traditional oils for application. In this method, the oils should be warmed slightly, applied on the body, wait for 30-45 minutes and then washed off. 

Turmeric Moisturizing Face & Body Oil - For the combined benefits of turmeric paste application or Haldi Ubtan (Lepa) and oil massage (Abhyanga), to tone the skin's complexion and texture, and protect from the harsh effects of the sun.

Nourishing Hair Oil - Herb-enriched balanced formulation for massaging the head (Shiro Abhyanga) for healthy hair, while nourishing the roots and conditioning the hair, and addressing most common hair issues. Use also as post-wash leave in serum.

Zingiber Body Oil For the combined benefit of ginger paste and oil foot massage (Pada Abhyanga). Application on the feet every night helps in a relaxed sleep and relieving any stiffness in joints and muscles. Also good for Karna Abhyanga or ear massage, which is also helps to destress, especially in this era of excess device usage.

Enriching Exfoliator Face & Body Scrub - With benefits of Haldi-Chandan Uthna to prevent accumulation of dead skin and impurities, and rejuvenate dull and lifeless skin.

Using these products from Parama Naturals, one can start a self-care routine easily, whether within 5 minutes in the whole day (2-3 minutes in the morning and 2 minutes at night) or longer relaxed routines, time permitting. The objective is that for want of time, which is the most common issue in busy modern lives, the routine should not be skipped.

A daily self-care routine is a must for physical, mental and emotional well-being, all of which lead to happiness too.

3rd Day Third or main day of Diwali, also called Lakshmi Puja 

Diwali is when we worship Goddess Lakshmi in all Her power and splendour. Her Divine Shakti presides over wealth in all the all-encompassing eight forms, as manifested by AshtaLakshmi, the nurturing and protecting mother whose wealth is limitless, who bestows wealth in a variety of ways, like prosperity, wisdom, creativity, health, success, strength, stability, and overall well-being.

The different forms, as outlined below, help us understand the value of each of the "wealth's" that we have -

-AdiLakshmi, who helps people attain their goals, & liberates them through self-actualisation and overall well-being
-DhanaLakshmi, who provides wealth & prosperity to those who work hard & persevere despite difficulties
-DhanyaLakshmi, the provider of blessings, nourishment & good health through the bounties of Mother Nature
-GajaLakshmi, the one who grants power to be exercised through grace and stability, and the instiller of mercy on animals
-SantanaLakshmi, the bestower of fertility and creativity, in body and in mind, and blesses those who ensure that children have a long and healthy life
-VeeraLakshmi, the granter of courage, strength & patience to persevere through life's ups and downs, especially to those who remain determined and optimistic
-VidyaLakshmi, the bestower of wisdom, who guides our intellect to help unlock our potential
-VijayaLakshmi, who signifies success, builds hope and inspires us to maintain equanimity despite challenges.

Ashtalakshmi Thanjavur Metal Plate

Wealth, in all its various manifestations, strengthens people, liberates them from the clutches of bondage, and enables them to be on a wellness journey.


4th day of Diwali or Padwa

4th day is also celebrated as New Year in many parts of the country, especially in the finance and trading communities. Business associates also exchange gifts to strengthen bonds of association.

5th day of Diwali

5th day is celebrated as Bhai Dooj or Bhau Beej to symbolise the bond between siblings, especially a brother and a sister.

This Diwali , as we pray to Lord Dhanvantari, the founder of Ayurveda &  Goddess Lakshmi with her many-splendoured forms of wealth, the positive interactions and social gatherings, the feasting on snacks which enrich the body after the enervating hot or rainy months, enable us to be blessed with good health, wealth. and happiness. 

Parama Naturals, inspired by ancient wisdom, with nature's nurturing touch and healing powers of plants, brings to you effective- convenient-safe products for skincare & wellness, for the benefits of all--people, animals, society & the planet. Enhance and augment your well-being by following a self care routine regularly with Parama Naturals beginning this festive season. 

Read: 9 Days of Navratri Devi Names

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