Over the years, during my personal and professional life, I had several experiences which fitted together like a jigsaw and triggered the start of PARAMA NATURALS.
- The allergic reactions of our baby daughter to popular skincare products like baby oils and moisturizers, which led us to explore the probable causes and research into the short and long-term effects of some of the ingredients in those products
- Discovery of how the skin not only protects us but also absorbs most things that we apply on it
- Busy schedules during a busy corporate career and as a stay-at-home mum which left little time for self-care
- A deep dive into holistic living and natural therapies, which led us to rediscover the delights of ancient traditions and time-tested ingredients like turmeric
- Investment in a manufacturing unit which made highly pure and effective extracts from herbs and spices, without chemicals
All these made me realize that there was a need to bring back the benefits of time-tested traditions and pure ingredients in a range of effective formulations which were convenient for daily use in modern, busy lives.
This was the start of the PARAMA NATURALS journey.
Initially, I decided to focus on daily essentials which are critical from a long-term health and wellness point of view. For example, leave-on skincare products like moisturizers which are applied on babies and used on large parts of the body throughout the year, serums that have deep-penetrating actions, some of the active ingredients and finally, emollients or soothing balms which are applied for chronic conditions or long-term use.
PARAMA NATURALS products use life nurturing pure botanical extracts from time-tested ingredients in suitable proportions, and in convenient formats. These ensure that the products are effective and easy to use. And most importantly, they help people feel good and look great, without the worry of short or long-term side effects. One of the cornerstones of our products is Turmeric, India's ancient secret for skincare and wellness. PARAMA NATURALS uses a highly potent essential oil of turmeric, extracted from virgin turmeric rhizomes, rich in antioxidants and turmerones, which is highly effective for skincare, because it serves to protect, prevent, heal and beautify.
Apart from the products themselves, PARAMA NATURALS is a platform that weaves in all domains that are close to my heart...health, heritage, education, empowerment, inclusivity, environment, sustainability for oneself and for the planet.
I look forward to your taking that first step in being a part of this journey into self-care too, for using products that are sustainable for you over your life-time, to make you look good and feel great, naturally.
After all, the journey of a 1000 miles begins with one step.
(For a more detailed version about the birth of Parama Naturals--the triggers and experiences and how I tackled them, check out our blog "The Journey Behind Parama Naturals'.)